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Acredo Engages Branding Expert
October 27, 2008 - Hal Thayer, an experienced marketing and communications manager, has been invited to act as a consultant for Acredo Technologies. Working with the product marketing specialist Nick McMann, Thayer will assist in the creation of a branding and positioning plan. He was the preferred professional for this task because of his extensive work with product launch marketing, market research, analysis & segmentation, branding and positioning. Their aim will be to raise awareness of the BASIX brand by ensuring the marketing communication messages associated with the product are received by the people whom they will benefit most. Further information and more specific tasks and goals of this collaboration will be available after a series of meetings between Thayer and McMann.
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