Solidifying the BASIX Brand and Positioning Statement
November 17, 2008 - Since engaging Hal Thayer, accomplished marketing executive, as a branding consultant only a few weeks ago significant progress has been made. Regular meetings are being held between Thayer, President and CEO Mike Ross, and Product Marketing Specialist Nick McMann. They are geared at providing additional strategic direction in solidifying the BASIX brand.
Thayer was pleased at the vision that Ross has already developed for the company, and has begun taking the branding activities to the next step. Last Tuesday McMann worked with Thayer on the Acredo's positioning statement. "This document is important because it will serve as the cornerstone for our strategic marketing plan." he reports
These collaborative meetings have been very productive thus far and the Acredo team is excited for them to offer further value in bringing BASIX to the public forefront.
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