An Interview with Newpoint School's Marcus May
November 24, 2008 - In a recent meeting with Nick McMann, Acredo's Product Marketing Specialist, branding consultant Hal Thayer brought the spot light on to the customer. As part of their attempts to solidify the brand identity, they set out to discover what image customers currently attributed to the company. They chose Marcus May of Newpoint Schools as their first point of reference.
May is an early adopter of VoIP technology and works with another VoIP provider while subscribing to BASIX through Acredo. He is not happy with the customer service he's received from this competitor or the difficulty of adding new lines. "I basically have to tell their support team how to fix my system" May complained. When his contract is up he intends to rely solely on Acredo for phone service.
The initial motivation for switching Newpoint's phone systems to VoIP was the low capital investment. But now May says the simplicity and online interface are of great value to them. He discussed the ease of integration, expansion, and transferability. McMann reduced all of this praise into the term Organizational Unity, which Acredo plans to incorporate into their future branding messages.
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